George was born and raised in Custom House, East London. With the influence of his Grandfather, George was taken to Newham boxing gym when he was 6 years old, where he and his older brother, for the simple fact of learning 'how to stand up for yourself'.
George, being a little chubby kid was told as a 11 year old that if he didn't lose weight he wouldnt be able to fight. He then lost 2 and a half stone and set out on he's quest, dreaming to win a National title. 2 years later George won his first National title and won a title every year after that for 4 years, becoming the first boxer in a decade to win every type of national title from Newham Boxing Club. He went on to captain England and fight in the europeans.
George believes in bringing the authenticty of the old school boxing mentality with the effieciency of modern training. He understands that being in the best shape of your life takes determination and he also understands that living an holistic lifestyle is the most effiecent and effective way to feel on top form and look your best.
George is renowned for teaching The Art of boxing, transforming bodies and bringing a unique energy to his work. From training bankers, to models/celebrities, to entrepeneurs, to Lawyers..etc he believes that by bringing authenticity, passion and love towards his clients is what makes his method and relationships he builds long lasting.